STB 504 1 Spring 2023 - Marketing and Logistics

Spring 2023
3 credit hours
Enrollment Limit: 
January 17, 2023 - May 12, 2023
Haozhe Chen,, 515-294-7216
Course Description: 
Integration of the business functions concerned with the marketing and movement of goods along the supply chain with the primary goal of creating value for the ultimate customer. Coordination of marketing, production, and logistics activities within the firm and with outside suppliers and customers in the supply chain.
Course Prerequisites: 
Admission to the Graduate Program in Seed Technology and Business or approval of instructor must be obtained.
Required Course Materials: 
1. Marketing: “Marketing Plan Handbook, 5th Edition (2012)”, Marian Burk Wood, Pearson, ISBN: 9780133078350
2. Logistics: “Logistics & Supply Chain Management, 4th Edition (2011)”, Martin Christopher, Prentice Hall/ FT press, ISBN: 9780273731122.
Proctor Requirements: 
No requirements

Tuition and Fees

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